Designed for the street savy fashionista who likes her clothing modern with a twist of uber-modern, LaROK obeys by the three F's: Fit, Function, and Femininity, the triad of how to create a wearable and fashion-forward collection. Designed by Jenna Wilson and Cary Vaughan and located in Los Angeles, LaROK is made for the fashionable Angeleno who isn't afraid to look fashion forward and will never be a fashion victim.