shop la logo


A California native who honed her fashion skills in New York, Yumi Kim designer Kim Phan knows a thing or two about versatile dressing. Phan opened her flagship in New York’s hipster Mecca the Lower East Side in 2008 where she sold her own creations alongside real vintage finds. Her brand has grown exponentially since then but she’s stuck to her original aesthetic, creating clothing in vintage inspired prints reminiscent of eras past: the mini florals of the Great Depression (yeah, the 30s were stylin’ despite lacking food), the bright flowers of the “Mad Men” age, and the 70s look celebustylist Rachel Zoe has dressed all her star clients in.

Blue Zipper Traci Top from Yumi Kim

Blue Zipper Traci Top from Yumi Kim

Amber Top in Green Abstract

Amber Top in Green Abstract

Brandy Shorts in Zig Stripes

Brandy Shorts in Zig Stripes

Love Dress in Multileaf Print

Love Dress in Multileaf Print

Shelly Dress in Fuchsia Triangle Print

Shelly Dress in Fuchsia Triangle Print

Bella Dress in Meztec Print by Yumi Kim

Bella Dress in Meztec Print by Yumi Kim

Elena One Shoulder Dress in Black from Yumi Kim

Elena One Shoulder Dress in Black from Yumi Kim

Stella Top in Zen Print from YK

Stella Top in Zen Print from YK

Mizu Jumper in Black from Yumi Kim

Mizu Jumper in Black from Yumi Kim

Maui Floral Print Woori Dress

Maui Floral Print Woori Dress

Bella Dress in Mountain Top

Bella Dress in Mountain Top

Becca Top in Jolie

Becca Top in Jolie